Foot Locker: Home Grown (2020)
Foot Locker introduces “Home Grown” to the masses, a platform to connect our communities and showcase local up and coming designers across the nation. McFlyy was commissioned to brand this movement with the official Home Grown logo and artistic direction for the campaign. The following cities participated in the movement: Los Angeles, Chicago, Philadelphia, Detroit, Atlanta and New York City.
SCRAPPED CONCEPTS
CITY BRANDING
